Healthcare Website Design Case Study | NextCare Urgent Care

Jun 7, 2022


Welcome to AZ SEO Phoenix, a leading provider of premium SEO services in the business and consumer services industry. In this comprehensive case study, we will delve into how we successfully redesigned the healthcare website for NextCare Urgent Care. Our expertise in website design, search engine optimization, and content strategy helped NextCare Urgent Care elevate their online presence and increase their visibility in the competitive healthcare industry.

Business Background

NextCare Urgent Care is a well-established healthcare provider that offers convenient and accessible urgent care services to communities across several states. With numerous locations and a diverse range of medical services, NextCare Urgent Care prides itself on delivering quality care to patients in a timely manner.

The Challenge

NextCare Urgent Care approached us with the goal of enhancing their online presence and increasing their organic search visibility. They recognized the importance of an effective website design that not only showcased their services but also appealed to their target audience. Our task was to develop a healthcare website that reflected NextCare's values, while optimizing it for search engines to attract relevant traffic and potential patients.

Our Approach

At AZ SEO Phoenix, our approach to healthcare website design combines strategic thinking, creative design, and advanced SEO techniques. We assembled a dedicated team of experts who collaborated closely with NextCare Urgent Care to understand their unique requirements and translate them into a visually appealing and highly functional website.

Keyword Research and Analysis

Our first step was conducting comprehensive keyword research and analysis. By identifying the most relevant and valuable keywords in the healthcare industry, we gained insights into the search patterns of potential patients seeking urgent care services. This allowed us to optimize the website's content and structure to align with these keywords and increase search engine visibility.

Responsive Design and User Experience

We prioritized creating a responsive design that offers an optimal user experience across all devices. As more users are accessing websites via mobile devices, having a mobile-friendly design is essential for both user satisfaction and search engine rankings. Our team ensured that NextCare's website was user-friendly, navigable, and accessible, providing an excellent user experience.

Compelling Content Creation

Our team of talented copywriters crafted engaging and informative content that resonated with NextCare Urgent Care's target audience. By incorporating industry-specific terminology and useful information, we aimed to establish NextCare as an authoritative source in the urgent care space. Our content not only conveyed NextCare's expertise but also helped improve the website's visibility in search results.

On-page Optimization

We implemented on-page optimization techniques to ensure that NextCare's website was search engine-friendly. This included optimizing meta tags, incorporating relevant internal and external links, and improving the site's overall structure. By following best practices and technical SEO guidelines, we enhanced the website's visibility and indexing potential.


Thanks to our comprehensive healthcare website redesign and SEO efforts, NextCare Urgent Care experienced significant improvements in their online presence and search rankings. The combination of visually appealing design, compelling content, and optimized technical elements resulted in increased organic traffic and higher conversion rates.

Increased Online Visibility

NextCare Urgent Care witnessed a substantial increase in their online visibility. Their website started appearing prominently in search engine results for relevant keywords, allowing them to reach a wider audience and attract more potential patients. This increased visibility translated into higher brand recognition and credibility within the urgent care industry.

Improved User Engagement

With the focus on user experience and engaging content, NextCare Urgent Care saw a significant improvement in user engagement metrics. Visitors spent more time on the website, exploring various sections, and accessing valuable information. This positive user experience not only fostered trust but also increased the likelihood of converting website visitors into patients.

Higher Conversion Rates

The combination of effective website design, persuasive content, and optimized call-to-action elements resulted in higher conversion rates for NextCare Urgent Care. Visitors were more inclined to schedule appointments, request information, or contact NextCare for their healthcare needs. The website became a powerful lead generation tool, ultimately contributing to the growth of NextCare's patient base.


In this healthcare website design case study, we have showcased how AZ SEO Phoenix successfully redesigned NextCare Urgent Care's website, leveraging our expertise in SEO services and website design. By implementing a comprehensive SEO strategy and optimizing the website's design, content, and technical aspects, we were able to help NextCare improve their online presence, increase visibility, and attract more patients to their urgent care facilities. Contact us today to learn how our SEO services can elevate your business in the digital landscape.

Lynn Graham
Love the fresh look of NextCare Urgent Care's website! It's now easier to find the info I need. 👍
Nov 8, 2023
Sarah Koswan
The new design demonstrates a commitment to providing an optimal user experience.
Nov 8, 2023
Jack Rhodes
I'm impressed by the before-and-after comparisons, showcasing the tangible improvements.
Nov 3, 2023
Jeffrey Haidet
The case study effectively communicates the rationale behind each design decision.
Nov 2, 2023
Tell Riley
The new website design definitely appears to cater to the needs of its target audience.
Oct 22, 2023
Sebastien Gregoire
The before-and-after visuals really highlight the positive changes made.
Oct 19, 2023
The case study effectively communicates the user-centric ethos driving the website's redesign.
Oct 16, 2023
Jamison Nicole
The case study provides a comprehensive view of the website's evolution through the redesign process.
Oct 16, 2023
Trevor Smith
The case study provides an insightful look into the thought process behind the redesign.
Oct 11, 2023
Janan Jones
Great job on revitalizing NextCare Urgent Care's website!
Oct 4, 2023
Mike Oblen
The new design has definitely improved the user experience. Well executed!
Sep 23, 2023
Meg Joas
The case study effectively illustrates the successful rebranding of the website.
Sep 18, 2023
Bob Booth
The responsive design elements showcased in the case study demonstrate a user-centered approach.
Sep 16, 2023
Rebecca Archer
The case study effectively communicates the positive impact of a well-crafted website redesign.
Sep 16, 2023
Jason Mark
The improvements in user engagement are noteworthy outcomes highlighted in the case study.
Sep 5, 2023
Aoife Maria
The user-friendly interface and improved aesthetics are notable highlights of the redesign.
Sep 5, 2023
Steven Norris
The case study highlights the positive impact of an updated design on user engagement.
Sep 4, 2023
Tim Davisson
The case study emphasizes the significance of accessibility and inclusivity in healthcare website design.
Aug 21, 2023
John Dobinski
The website's new layout and color scheme are visually appealing and modern.
Aug 15, 2023
Tom Price
The case study effectively highlights the positive impact of a modern website design on user engagement.
Aug 7, 2023
Russell Parker
The case study successfully demonstrates the value of visual storytelling in redesign projects.
Aug 4, 2023
Janibyek Tukhuun
The user interface now looks much more inviting and engaging.
Aug 1, 2023
Ruby Silva
The case study effectively communicates the user-focused approach evident in the website's redesign.
Aug 1, 2023
Steven Griffey
The new design's emphasis on accessibility is a significant highlight captured in the case study.
Jul 25, 2023
Jitendrakumar Modi
It's evident that the redesign aimed to prioritize user experience and convenience.
Jul 24, 2023
Bill Gallagher
The redesign effort seems to have enhanced the website's overall credibility.
Jul 20, 2023
Nathan Phoenix
The case study's insights into user engagement metrics add depth to the redesign narrative.
Jul 18, 2023
Marcos Gonzalez
The case study's before-and-after comparisons vividly capture the website's transformation.
Jul 15, 2023
Stephen Shaffer
The case study effectively exemplifies the value of user-centric design in healthcare websites.
Jul 8, 2023
David Best
The improvements in the website's organization and accessibility are quite evident.
Jun 25, 2023
Paul Buharin
The website's new look is well-aligned with the modern digital healthcare landscape, as evident from the case study.
Jun 20, 2023
David Juracich
The website's new design seems to elevate the brand's digital presence.
Jun 20, 2023
Michael Fleming
The redesigned website's visual coherence and functionality are well-captured in the case study.
Jun 18, 2023
Jorge Fis
The case study paints a compelling picture of the positive impact of the redesign.
Jun 12, 2023
Joe Rutz
The redesigned website offers a seamless experience, which is great for healthcare services.
Jun 10, 2023
Stephen Filreis
The integration of new features and functionalities is well-documented in the case study.
Jun 1, 2023
Jennifer Merkle
The case study offers comprehensive insights into the positive impact of the website redesign.
May 30, 2023
Navjeet Bal
The case study thoroughly explains the customer-focused approach adopted for the redesign.
May 30, 2023
Krista Johnson
The revamped website design looks polished and contemporary, aligning with industry standards.
May 18, 2023
David Freilicher
The new design's thoughtful usability enhancements are apparent in the case study.
May 4, 2023
Ron Swain
The inclusion of user feedback in the redesign process is highly commendable.
May 1, 2023
Violet Wilder
The comprehensive case study offers a thorough understanding of the redesign process.
Apr 28, 2023
Christoph Glenz
The case study substantiates the positive outcomes resulting from the redesign.
Apr 26, 2023
Morris Schulman
The case study effectively communicates the enhanced user experience achieved through the redesign.
Apr 24, 2023
Catherine Lech
The redesign appears to have enhanced the brand's online presence.
Apr 24, 2023
Drew Loughran
The improved aesthetics and functionality make the website more inviting and accessible.
Apr 24, 2023
Lynette Avery
The case study articulates the role of user experience in driving website redesign decisions.
Apr 23, 2023
Ken Goetz
The case study offers a comprehensive perspective on the transformation of the website.
Apr 7, 2023
Heather Adkins
The case study provides valuable data-driven information about the redesign project.
Apr 6, 2023
Jessica Shell
The redesigned website's modernized appearance is clearly depicted in the case study visuals.
Mar 31, 2023
Adrineh Shahinian
The before-and-after visuals serve as compelling evidence of the website's improved design.
Mar 31, 2023
Karl Schwartz
The case study provides valuable insights into achieving a balance between aesthetics and functionality.
Mar 30, 2023
Jonathan Mathew
The case study presents a detailed blueprint of the website's successful redesign strategy.
Mar 28, 2023
Nancy Frevert
The redesigned website's aesthetics seem to align with a professional and trustworthy image.
Mar 28, 2023
Alex Carpenter
It's clear that the redesigned website puts user needs and preferences at the forefront.
Mar 27, 2023
Michael Miller
The well-structured case study helps in understanding the redesign process thoroughly.
Mar 23, 2023
Donatella Martin
The case study did a great job of illustrating the benefits of a well-executed redesign.
Mar 23, 2023
Niall O'Dowd
The case study effectively emphasizes the importance of user trust in healthcare website design.
Mar 17, 2023
Kudos to the team for the successful healthcare website redesign.
Mar 14, 2023
Julian Garboza
The case study effectively showcases the aligning of the website's design with industry standards.
Mar 11, 2023
Brian Machek
The case study offers a comprehensive exploration of the website's transformation journey.
Mar 4, 2023
Jay Freschi
The case study demonstrates the importance of user-centered design in healthcare websites.
Mar 4, 2023
Charlie Main
The redesigned website's enhanced functionality is apparent from the case study.
Feb 19, 2023
Cassie Patterson
The case study effectively illustrates the website's transition to a more user-friendly design.
Feb 17, 2023
Jerry Salan
The updated website design appears to instill confidence and reliability in the brand.
Feb 7, 2023
Pawel Grabowski
The before-and-after screenshots help in visualizing the substantial improvements.
Feb 2, 2023
Lahiru Nanayakkara
The before-and-after comparisons in the case study offer a tangible representation of progress.
Jan 21, 2023
Jeanmarie Rodriguez-Napolitano
The improved navigation and organization of information make it easier for users to find what they need.
Jan 14, 2023
John Card
The case study depicts a successful integration of user-centered design in healthcare website development.
Jan 14, 2023
Casey Parrish
The redesigned website's improved usability is a significant achievement.
Jan 8, 2023
Greg Voorhees
The website's visual makeover in the case study is truly impressive.
Jan 4, 2023
Bill Gavin
The revised website design seems to successfully capture the essence of urgent care services.
Dec 31, 2022
Michael Coughtrey
The website's new design reflects a contemporary and user-centric approach.
Dec 30, 2022
Chris Davis
The website's redesign clearly emphasizes an improved user interface and accessibility.
Dec 7, 2022
Hoda Ahmed
The case study underscores the value of user-focused design principles in healthcare websites.
Dec 2, 2022
Ashley Dombrowski
The case study effectively demonstrates the impact of a well-planned redesign strategy.
Nov 29, 2022
Oscar Mraz
I appreciate the detailed insights into the healthcare website redesign process.
Nov 28, 2022
Kara Andersen
The redesigned website's user journey and information flow appear well thought out.
Nov 25, 2022
Donna Archambault
Great case study! The redesign looks clean and user-friendly.
Nov 17, 2022
Michael Bernal
The improved accessibility and usability are evident benefits depicted in the case study.
Nov 2, 2022
Steve McKenzie
The comprehensive nature of the case study contributes to a better understanding of the redesign process.
Nov 1, 2022
Neaz Arefin
The website's new design seems to reinforce a patient-friendly digital experience.
Oct 31, 2022
Scott Smith
The redesigned website's navigation and layout are much more intuitive and logical.
Oct 23, 2022
Kim Stuller
The case study presents a clear progression from the old design to the new, emphasizing the positive changes.
Oct 20, 2022
J Montoya
The website design seems impactful and intuitive. Well done!
Oct 18, 2022
Melissa Hart
The website's new look and feel seems to align well with the urgent care industry.
Oct 7, 2022
Donald Hardy
The website's revised layout appears to make information more accessible.
Oct 7, 2022
Walter Devlugt
The before-and-after screenshots effectively demonstrate the visible improvements in the website's design.
Sep 21, 2022
Susie Jose
The case study offers an insightful journey through the various stages of the redesign.
Sep 16, 2022
Rob Beardsmore
I'm impressed by the attention to detail in optimizing the website for mobile users.
Sep 13, 2022
Dana Kempton
The website's visual upgrade certainly seems to enhance its professional image.
Sep 13, 2022
Steven Admin
The case study showcases the importance of aligning a website's design with its core objectives.
Sep 12, 2022
Ed Johnson
The website's redesigned interface exudes a sense of reliability and modernity.
Sep 9, 2022
Mark Dennis
The website's new look reflects professionalism and trustworthiness.
Sep 9, 2022
Laura Hendricks
The case study's insights into user behavior provide a deeper understanding of the redesign's impact.
Sep 2, 2022
Alison Berends
The case study provides a comprehensive look at the strategic decisions behind the redesign.
Aug 27, 2022
Francis Onate
The case study effectively showcases the positive impact of a thoughtfully planned redesign.
Aug 26, 2022
Sandy Innes
The case study articulates the impact of a well-planned website redesign on user satisfaction.
Aug 15, 2022
Paolo Pirjanian
The website's updated design seems to resonate well with the urgent care industry.
Aug 7, 2022
Jeff Alger
The website's improved performance and user experience are compelling outcomes depicted in the case study.
Aug 7, 2022
Scott Murray
The case study's focus on addressing user pain points in the website redesign is commendable.
Aug 4, 2022
Christine Thom
The successful implementation of user-centered design principles is apparent in the case study.
Aug 4, 2022
Richard Baron
The case study encourages a thoughtful approach to website design in the healthcare sector.
Jul 28, 2022
Melanie Waddell
It's clear that the website's new design aims to streamline the user experience.
Jul 23, 2022
Kwang Kim
The updated design definitely seems to enhance the website's professionalism and credibility.
Jul 22, 2022
Mike Farrell
The redesigned website's enhanced performance and responsiveness are evident from the case study.
Jul 21, 2022
Dominic Barbaro
The case study highlights the notable improvements in the website's performance and usability.
Jul 20, 2022
Caijin Sun
The redesign has certainly elevated the website's visual appeal and professionalism.
Jul 20, 2022
Angela Hughes
The website's design is now more in line with modern standards, which is crucial for a healthcare provider.
Jul 14, 2022
Tawny Duckworth
The case study provides valuable insights into the impact of responsive design on user satisfaction.
Jul 13, 2022
Allyie Carberry
The successful website overhaul reflects a meticulous understanding of user needs, as shown in the case study.
Jul 7, 2022
Sebastian Infante
The visual transformations in the case study clearly depict the progress made.
Jul 6, 2022
Shelby Erving
The case study effectively outlines the usability enhancements attained through the redesign.
Jul 5, 2022
Kristi Spehar
The redesigned website appears to better represent the urgent care services offered.
Jun 28, 2022
Amisha Sanjeet
The strategic approach to content organization in the website redesign is well-presented in the case study.
Jun 26, 2022
Kelly Sereno
The well-structured case study effectively conveys the positive outcomes of the redesign process.
Jun 21, 2022
Jack Stoddard
Nice to see the emphasis on accessibility and responsiveness in the redesign.
Jun 20, 2022
Because Smith
The website's performance improvements are evident from the case study.
Jun 19, 2022
Terry Rothbard
The redesign's focus on delivering a streamlined user journey is well-documented in the case study.
Jun 14, 2022
The case study is a compelling exploration of the positive outcomes of effective website redesign.
Jun 14, 2022