Understanding and Beating the New Instagram Algorithm

Jan 4, 2022
Marketing Tips


In today's digital age, Instagram has become a powerful platform for businesses and individuals to showcase their products, services, and personal brand. However, with the introduction of the new Instagram algorithm, understanding how it works and discovering ways to beat it has become essential for maximizing reach and engagement on the platform. At AZ SEO Phoenix, we specialize in SEO services tailored to the business and consumer services industry, and we're here to help you navigate the new Instagram algorithm effectively.

The Importance of the Instagram Algorithm

The Instagram algorithm plays a crucial role in determining the content that users see on their feed. It personalizes the user experience by showing relevant and engaging content based on each user's interests, behaviors, and search history. This means that as a business or individual, you must adapt to the algorithm to ensure your content reaches the right audience and receives the desired engagement.

How the Instagram Algorithm Works

While the specifics of the Instagram algorithm are constantly evolving, there are a few key factors that influence how it ranks posts in users' feeds:

  • Engagement: The algorithm prioritizes content that generates high levels of engagement, such as likes, comments, and shares. Encouraging interaction with your posts is vital to boost visibility among your followers.
  • Relevance: Instagram aims to show users content that aligns with their interests. The algorithm analyzes user behavior and past interactions to determine the relevance of each post, so understanding your audience and tailoring your content accordingly is crucial.
  • Relationships: The algorithm takes into account the relationships a user has with other accounts. If a user frequently interacts with your posts or engages with your account in other ways, your content is more likely to appear on their feed.
  • Timeliness: Instagram values fresh and recent content. Posting consistently and at peak times will increase the chances of your posts being seen by a larger audience.

Strategies for Beating the Instagram Algorithm

Now, let's dive into effective strategies that can help you beat the Instagram algorithm and increase your visibility:

1. Create High-Quality and Engaging Content

Quality content is key to capturing users' attention and encouraging engagement. Focus on producing visually appealing images or videos, write compelling captions, and utilize relevant hashtags to reach a broader audience. By consistently delivering valuable content, you can establish authenticity and build a loyal following.

2. Encourage Meaningful Interactions

Engagement is a crucial aspect of beating the Instagram algorithm. Encourage your followers to like, comment, and share your posts by asking thought-provoking questions, running contests, or hosting giveaways. Respond to comments promptly and create a sense of community to foster stronger connections with your audience.

3. Know Your Audience

Understanding your target audience's preferences, interests, and needs is essential for tailoring your content and maximizing engagement. Analyze your Instagram Insights, conduct surveys, or interact directly with your followers to gain insights into their preferences and optimize your content accordingly.

4. Leverage Instagram Stories and IGTV

Take advantage of Instagram's features like Stories and IGTV to diversify your content and engage with your audience on a deeper level. These features allow you to showcase behind-the-scenes footage, provide product demonstrations, or share valuable tips and tricks, ultimately increasing the chances of your content being seen and engaged with by your followers.

5. Collaborate with Influencers

Partnering with influencers within your industry can significantly boost your visibility and credibility. Choose influencers whose values align with your brand and have a strong following. Collaborating on sponsored posts or hosting joint giveaways can expose your content to a wider audience and generate valuable engagement.


In summary, understanding and beating the new Instagram algorithm is crucial for growing your presence on the platform. By creating high-quality content, encouraging meaningful interactions, understanding your audience, leveraging Instagram features, and collaborating with influencers, you can effectively navigate the algorithm and increase your reach and engagement. At AZ SEO Phoenix, we specialize in providing top-notch SEO services tailored to the business and consumer services industry. Contact us today to learn how our expertise can help you optimize your Instagram presence and achieve your business goals.

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Nov 11, 2023
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Oct 23, 2023
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Oct 23, 2023
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Oct 6, 2023
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The tips for understanding and beating the new Instagram algorithm are valuable for anyone trying to grow their presence on the platform.
Aug 6, 2023
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It's a constant battle to keep up with social media algorithms. This article sheds light on the latest changes on Instagram.
Jul 28, 2023
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Jul 11, 2023
Cornell University
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Jun 23, 2023
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Jun 18, 2023
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Jun 1, 2023
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Apr 30, 2023
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Apr 23, 2023
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Apr 7, 2023
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The tips for beating the new Instagram algorithm are practical and actionable. Thanks for sharing your expertise.
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Mar 31, 2023
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Feb 22, 2023
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Feb 22, 2023
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The new Instagram algorithm has been a game-changer. Adapting to it is crucial for success. Thanks for your helpful tips.
Feb 12, 2023
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Feb 7, 2023
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Jan 31, 2023
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Jan 18, 2023
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Jan 9, 2023
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Dec 30, 2022
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Dec 24, 2022
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Nov 29, 2022
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Sep 26, 2022
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Sep 19, 2022
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Aug 23, 2022
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Aug 5, 2022
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Jul 19, 2022
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Jun 26, 2022
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I'd like to see more information on how the algorithm affects different types of posts (e.g., images, videos, stories).
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May 24, 2022
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May 7, 2022
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Apr 29, 2022
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Apr 22, 2022
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Apr 19, 2022
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Feb 25, 2022
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Feb 9, 2022
None None
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Feb 3, 2022
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Jan 31, 2022